In January, we announced an exciting new partnership with Atari, promising to bring the globally recognised gaming brand to the world of ZED RUN. Since then, we’ve been working behind-the-scenes to remix the iconic Atari style on racehorse skins that we’re now releasing into the ZED RUN metaverse. 

Permission to launch the much-anticipated Atari x ZED RUN partnership, granted! 

The Auction Launch

On July 14th, Atari and ZED RUN launch a campaign auctioning 20 exclusive 1-of-1 racehorse skin NFTs, featuring classic Atari games and consoles from the golden era of arcade gaming. In addition to the Genesis racehorses and Atari art pieces, these first edition skins were specially designed to bring the unmistakable Atari arcade vibes to the world of ZED RUN. 

ENTER the ATARI x ZED RUN NFT Collection

Featured in the new line of skins is art that represents some of the most memorable games, such as Asteroids®, Centipede®, Missile Command®, Pong® and many more. 

These skins will no doubt spark memories and if you listen closely, you can hear the quarters dropping in arcade machines with Cyndi Lauper playing in the background…

Once a Pioneer. Always a Pioneer. 

Atari may harken memories of users’ gaming past, but few brands have had an eye to the future of gaming quite like them. They changed the game with their technology in the 70s and now bring the same energy in 2021, and beyond. 

A pioneer in the gaming industry since 1972, Atari has launched everything from arcade games, home video game consoles and home computers. To date, they own or manage more than 200 games and franchises under their umbrella, including world-renowned brands like: Asteroids®, Centipede®, Missile Command®. 

Now, they’re taking advantage of rapidly evolving blockchain technology, and are poised to lead the way in transforming the current gaming ecosystem. As proof of their dedication to the space, Atari has created its own cryptocurrency, the Atari Token, with the goal of it being used across the interactive entertainment industry, allowing developers and publishers new options for the exploitation of their products, integration of smart contracts, protection of in-game assets and so much more. 

Atari and ZED RUN have come together to help bridge the gap between the past, present, and future of entertainment. The game has just begun!


Join the Fun 🐎

Head over to ZED RUN to buy your very own digital racehorse and join one of our fast-growing social channels below.

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